© 2019 by Yanky Perl


Sometimes it’s serif and sometimes it’s sans. The old vs the young. The brand story and the logo. It’s one.

The combintion of the typeface represnts what JHP&SON stands for. With the letters JHP in a classic serif font it reflacts on its founder, the trust and relations built with the years. The letters SON are designed in a modern Sans Serif font; representing the current generation; showcasing the growth and how far they've come.

Art direction - Yanky Perl

Design - Yanky Perl